Master Traits

Customer Relation & Lead Management Software

Whether a corporate marketing professional or a SME, every organization requires effective yet easy to deploy tools that build sales pipeline. US Technosoft has the tool to successfully automate sales and marketing that is Master Traits; it is an easy, comprehensive way to manage customers, prospects and forecasts. It can be customize according to professional or industry. The field names, forms, dashboard charts and many other functions can be tailored to suit unique way of doing business resulting in time savings for organizations. And it's fast to learn. Sales and marketing staff will be organized and productive like never before. Leads will be captured, tracked and followed up.

Master Traits, customer relationship and lead management software helps to stay in touch with customers and prospects so marketers will be the first one who comes to mind when they're ready to buy. Master Traits also get lead nurturing, analytics and reporting to help track leads and grow business. It is a sales tool for entrepreneurs and small teams with big ambitions. It visualizes ones sales pipeline and helps to make sure important conversations and activities don't get dropped. Salespeople and managers really like it because it is easy to use and intuitive, even while on-the-go. The lead management tool is also great at forecasting deals.

It simplifies the lead management process and helps to incorporate entire sales team, from direct sales representatives to dealers, distributors and manufacturer representative. Leads are automatically assigned based on criteria by sales territory hierarchy; geography (State, Zip, County or Country); product interest; round robin, lead score or unique criteria determined. US Technosoft has all the tools need to speed sales leads from any source to the appropriate territory and provide information to prospects in minutes rather than weeks.

Master Traits is affordable, feature rich, quick to deploy and easy to learn. However, one must have the right process and tools in place to make sure these are properly guided towards the most likely result of sales planning. For this reason, businesses consider Master Traits as one of the important activities in their organization wide sales and marketing process.

Every sales lead, if rightly tracked and nurtured with

Master Traits

can be a revenue generating opportunity

Capture leads and manage effectively

Easy-to-train, easy-to-use, quick-to-deploy and loaded with powerful business automation features.

Customize lead management process

B2B and B2C business scenarios as per your organization sales process.

Easy import/export

Import/Export leads data to spreadsheet software for further data analysis.

Custom Email templates

Turn your best and most repetitive sales emails into templates.

Lead Analysis

Standard reports and dashboards bundled for a fast learning curve.

Complete Lead Tracking

Keep track of what needs to be done next and get insights from past information.


Track individual and team sales activities in dashboard.

Ease in lead transfer

Route and assign leads to right people.

Manage a 360 degree view of the leads life cycle

From creating leads to converting them into business opportunities.

Analytical Reports

Reports to analyse every historical performance on marketing and sales activities.

Priority view with lead tracking

Ensures representatives stay focused on the most important sales activity with a single, centralized list of high-priority sales activities.

Lead Distribution

Facilitate faster sales lead distribution through the lead assignment rules.